Searching for branding Bristol? We have a solution for you and also some details on the web design industry trends for 2019 and beyond.

Typography has always been fundamental in design, (not so much when the technology didn’t permit it) but now we have a high level of freedom, expression and experimentation, typography is taking its rightful place. In a dominant way as if joyfully getting its own back for years of suffering due to the scarcity of fonts and problems with legibility and compatibility in the primitive days of web design. Currently, there are font trends with lots of personality, but it’s not so much about choosing fonts or their combinations, it’s the very use of “words” as the main element of the aesthetic, as well as the semantics. Words now have a physical presence in design, a structural element around which the rest of the composition flows.

There seems to be something particularly attractive about brutalism’s in-your-face aesthetic these days. Whether it’s as a natural pendulum swing away from the “clean” and “minimal” style that recently dominated the web – a rejection of the cutesy friendliness of a million brand’s voice and illustrations, a middle finger in the face of the so-called “homogeneous web,” or an act of resistance to the increasingly surreal blend of fact and fiction the web exposes us to daily – there’s no denying that brutalism has moved out of design’s subculture and into the fully branded spotlight.

Brutalism is described like this by the Nielsen Norman Group: “Brutalism in digital design is a style that intentionally attempts to look raw, haphazard, or unadorned. It echoes early 1990s-style websites (think Craigslist and the Drudge Report). Sometimes this aspect of brutalism is expressed as bare-bones, almost naked HTML site with blue links and monochromatic Monospace text.” And while few people would classify this design style as pretty, it does have a certain charm for some content types. And with a stark and bold style, it definitely makes an impact when you stumble on one of these designs.

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