People are flocking to dentists sites to find the information theyre looking for. This includes people who are already patients, but its particularly true for people who have never set foot in your office. Your site should answer all the important questions that you may assume people would call or ask (or just assume the answer to)even if the information is clearly listed on Google. More details about Marketing for dentist business Watford.
Must have features ? Ensure all hyperlinks work and dont change webpage addresses. Check and recheck whatever webpages you link to throughout your site. You dont want your sites visitors smacking into a 404 error page or going to a webpage that is no longer relevant to your practice. Also, once you have decided on a working webpage address scheme, dont invariably change those page addresses as others will link their sites to some of them. If you change your webpage addresses, those links will be broken, and the search engine optimization (SEO) value lost.
Provide a visible email contact address. Basic HTML programming allows you to hyperlink a word or words to open a reader’s built-in email application automatically on their desktop computer, laptop, or mobile device by typing mailto in the applicable field. However, not everyone uses their systems email application. Err on the side of caution and write out what your email address is on your contact us page.
What kind of practice do you want three years from now? What type of patient mix do you want in the future? If you want big cases, highlight your ability to handle big cases with care.
If youre looking to add services, include the services you want to add on your site so people will begin asking about them. If youre looking to build a high-end practice, make sure your website projects a high-end look and feel.
No matter what you want for your practice, make sure your website matches what you want to build for the future, so you can start attracting patients to match your vision now.
Client testimonials can set you apart in an instant, and its easily the fastest way to earn the trust of new patients. My dentist automatically sends out emails after every cleaning asking for reviews. If submitted, they ask if they can share these reviews publicly, and if so, theyll list them on the site.
Even if you only get one great review for every ten emails you send out, youll have a page full of great testimonials in no time that you can use to build trust.
Identifying the most appropriate and popular keywords is critical when planning your dental SEO strategy. Before carrying out dental SEO marketing, online research with use of Googles keyword planner enables design4dentists to advise which dental treatments and services can drive the most traffic to your dental website.
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