Branding advices by Dario Sipos: The sales funnel has always been a challenge for content marketers. By distributing content through popular blogs, you are immediately building your target audience’s familiarity with your brand. Thus, you are shortening the sales cycle for your products and services. Think of it this way: rather than waiting for potential leads to come to your site, you can introduce your brand’s value propositions in your guest posts. You just need to be smart when picking or pitching topic ideas for your guest posts.

Here’s the deal, in an ideal world, quality content should be king, that’s simple logic. But as you probably know, very few things are ideal, least being the online ecosphere. There’s a multitude of underhand advantages possessed by various entities, many of which leverage them above you in the field of content production. Leveling the playing field (so that your quality content can thrive) is a factor of mastering the subtle art of content marketing. Here are six ideas to get you started. By beauty, we mean clicks conversions, page views, whichever metric is essential to you. Diversity, on the other hand, translates to creating and distributing content in as many forms as is possible – written, podcasts, image, video, etc.

The best tools will: Provide a customized dashboard that allows you to track and integrate all reviews about your business from a central dashboard. Automatically request for client feedback on sites with your business pages set up. Have a setup that lets you assess customer satisfaction before prompting for a review. Integrate with native management solutions like your CRM for seamless interaction and value-added service delivery. Read more details at Digital Marketing Strategist.

Employees Want To Be The First To Know. Getting big company news from an external source will not help breed trust and connection amongst employees. For this reason, a fundamental aspect of internal communication is sharing company news with employees before it’s shared with anyone else. Employees want to know that their opinions matter and, even if something is beyond their control, making sure they are informed of it will help them feel “in the loop,” which goes a long way. Careful and timely communication will be key to managing crises, including internal ones. When a company has good internal communication and they can handle issues quickly, it will help employees, stakeholders, and customers view incidents as positively or as neutrally as possible. Yet, surprisingly, it has been found that management often communicates with employees less during a crisis–and that can lead to disaster.

This level of exposure can be helpful in reaching your target audience. Contributing a quality guest post to a popular blog in your niche may get your target audience’s attention and send their traffic in your direction. Social media presence is one of the leading content marketing methods that attract customers to your business. Guest blogging can boost the number of eyes that see your content and help deepen your pool of followers. Often, guest blogging enables you to link to your own social media platforms in your contributed piece. You’ll want to make sure you work closely with your guest blog writing service to ensure your content is shareable and useful to an audience to gain a larger social media following.

Dario has built his unique skill set during 10+ years of working experience in every aspect of Digital Marketing. He has spent significant time working all over the World in the digital field, helping clients and developing brands. Dario will help you build your influence in all directions. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Discover a few more info on this website.