Here are some guidelines if you need to grow your online business. You can have hundreds of blog posts but if none of them is interesting or engaging, they are irrelevant. One valuable piece is worth 10 irrelevant ones, so keep your focus on highly relevant content that engages your audience-it’s perhaps the most important lead generation tips there is. Don’t confuse your audience by offering them the option to click on two or three different CTAs on the same page or email. Instead, direct them to one clear CTA that closely aligns with the content presented alongside it.
Ensure that you are able to track return on investment and allocate budgets by using measurable and trackable channels to entice your leads, whether you’re using your website, social media or email or direct marketing. For example, Google Analytics will help you analyse website traffic and report on audience behaviour. Salesforce customer relationship management (CRM) software will help you manage customer relations and prospect interactions. And HubSpot, an inbound marketing and sales platform, offers all of these tools in one. It focusses on tracking a prospect’s activity online, delivering marketing content tailored to their interests, and in a nutshell, helps companies attract visitors, converts leads and close customers.
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Don’t forget about nurturing your leads once you have them in your database! Many marketers think that lead generation ends after lead acquisition, however, what are you doing to move leads through your funnel? Just because someone downloaded a whitepaper doesn’t mean they are ready to buy. Once they are in your system you have to use strategies like lead nurturing to educate them throughout their buying journey. That way, new leads become familiar with your company over time, and once they are ready to be sent to sales you will have much better luck closing the deal.
Along with all of your amazing content, don’t forget to include video as part of your demand generation tactics. A very simple way to do this is to use the content that you already have. Do you have a new product that just launched? Include a video to give viewers a tour of your product. Amazon created a 48-second video introducing Alexa making a call using Echo Dot.