Meet Jeff Romero and some of his digital marketing achievements? I was born and raised in the Salt Lake City, Utah valley where I am a proud graduate of the University of Utah. After spending some time on the road playing drums in a couple of bands following college and a stint in Denver, I found myself in Sacramento managing digital marketing for an online retailer of lighting and home goods. I helped grow the company’s organic and paid marketing strategies while breaking traffic and sales records along the way.
Jeff Romero is a SEO expert and his education includes Courses included Business Intelligence & Analytics, Web-Based Applications, Data Mining, Data Warehousing, Database Theory & Design, Data Structure & Java, Systems Analysis and Project Management. Completed email marketing segmentation / data mining externship for Overstock.com. Took 2nd place in David Eccles School of Business “Data Mining Cup” (mining student data to identify trends and patterns to support marketing initiatives).
Jeff Romero about himself : After spending ~10 years in various in-house enterprise marketing manager roles and managing a pool of clients on the side, I am now the proud co-founder of a digital marketing agency called Octiv. We support key business decision makers with high growth marketing campaigns focused on improving their ROI.
Jeff Romero SEO tricks: Breeze is a caching plugin from the hosting provider Cloudways that allows web applications to increase speed through caching, HTML / CSS / Javascript minification and more. Through this plugin, I’ve been able to optimize sites to score much higher on PageSpeed Insights and GTMetrix (if you’re not familiar with these tools, I highly recommend research them and running your site through them).
Every business has different marketing needs and we understand that it is never possible to apply one blanketed approach to every client. From costly online media buys and complex SEO strategy to redesigning and rebranding a website altogether, every client has a unique set of marketing priorities. If you are managing marketing yourself, you know exactly how important each dollar of marketing spend is to the success of your business.
Jeff Romero, cofounder of Octiv Digital, agreed that brands and digital marketing teams need to focus on where the majority of their customers search, which is most likely Google. “However, it’s important to keep alternative search engine trends in mind, especially while reviewing Google Analytics data.” There’s a chance your brand could receive some relevant traffic on another search engine that’s worth looking into. In 2020, therefore, search engine alternatives beyond Google could see greater adoption. So, we asked some SEO experts why consumers are adopting other search engines, and whether brands should care. Why Consumers Are (Slowly) Moving Towards Alternative Search Engines? Consumers are adopting alternative search engines due to concerns over privacy, aggressive advertising, search manipulation and data sharing practices used by Google and other large tech companies. Find even more info on Jeff Romero.