Barbara Jarabik talking about luxury brands advertising methods after pandemic: Luxury marketers may also focus on the heritage and history of their brand, emphasizing its long-standing reputation for luxury and opulence. This can be an effective way to create an aura of luxury, as it suggests that the brand has a long-standing reputation for quality. If your brand was established years ago, make sure to include a history section with interesting facts on your website. Ideally, you should maintain a balance between innovation and tradition in your luxury strategy. An interesting way to do this is by collaborating with artists. A good example is luxury French brand Louis Vuitton, who have worked with Yayoi Kusama, Stephen Sprouse, Takashi Murakami and Jeff Koons.



Sales copy like this appeals to the deeper primal and emotional reason that a customer is purchasing a luxury product. It also allows them to imagine what it would be like to use the product which is a car in this case. This strategy is especially effective for items you can’t easily try like a vehicle. They state that the Cullinan has incredible comfort and space for creating unforgettable memories with friends. This can instantly make customers imagine what it would be like to visit a cottage or road trip in this car.

For luxury brands, the Internet does not represent wider distribution of actual products. It’s a wider distribution of the content that evokes the desire to buy luxury products. Translated to the offline world, effective digital marketing is like running more advertisements on buses, or more TV ads, or having more stores in Central London. Exclusivity can be created online through private member groups, concierge services, or digitally-delivered loyalty perks that are reserved specifically for previous customers.

For the majority of search marketers, Google advertising is the be-all-end-all. Bing and other networks (Yahoo Gemini among them) tend to exist in their arsenal complementarity, if at all. Generally speaking, this is a bad idea. For luxury brands, it’s a cardinal sin. According to Bing, nearly one third of its audience has a household income of $100,000 or more. What does that 30% mean, exactly? 160 million unique searchers. 5 billion monthly searches. But perhaps most important to your business is the fact that Bing allows you to reach 59 million people who aren’t reached on Google. Yes, for the most part clicks on Bing are cheaper than they are on AdWords. This is awesome. But the network’s real value is the fact that you can get an additional 118 million eyeballs (a third of which have are attached to six-figure incomes) on your luxury goods.



“Everything we do, we believe in challenging the status quo. We believe in thinking differently (why Apple exists). The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly (How Apple achieve their why). We just happen to make great computers (What Apple do).” Communicating the story behind your products, and explaining the values that define a luxury brand, is fundamental to effective luxury marketing. Aston Martin do a great job telling the story of their brand heritage on all of their product pages and digital content. By explaining that your brand represents an assurance of luxury, quality, performance, style, or whatever value you stand by, you will find it easier generating advocacy for your brand online. Discover even more info at Jarábik Barbara.

Digital signage mirrors are another way for luxury brands to advertise efficiently : The global digital signage mirrors market was estimated at USD 780 million in 2021. The world market is expected to grow steady at a CAGR of 12.21% to reach USD 910 million by 2023. Digital signage mirrors can vastly increase individual efficiency by choosing outfits as per weather updates while also offering bus and train schedules (including traffic updates). Digital signage mirrors in smart homes, planes, commercial spaces, hotels, etc. are designed to be connected to users as well as with different devices around. Energy efficiency is one of the major advantages that will drive the adoption of digital signage mirrors.