Jason Argall or the upsurge of a software entrepreneur? Jason Argall is an entrepreneur specializing in digital marketing and expansion in global markets. He has built brands in the health supplements category such as PhiNaturals and Shrüm. He currently serves on the board of Radial Research Co (RAD on the CSE). With his track record and experience, he has the know-how and experience to build global brands with a strong market presence in the USA, Canada, the UK, Europe, India, Latin America, and Brazil.
Jason Argall has also co-founded various e-commerce software companies such as Zoompages, the performance marketing landing page builder, and Chatvertiser, the first SMS/chat conversational marketing software of its kind. Jason started digital marketing in the late 90’s on Yahoo search, before Google Adwords existed. He has been involved in founding and scaling numerous successful digital brands.
Jason Argall is a founding member at ScaleMyBrand. Most brands get held up on building landing pages and run into roadblocks. They find themselves asking. “Is a simple online catalog product page ok? Is WordPress too slow? What sections should we include?” We’ve create a custom landing page builder from the ground up, allowing you to build your landing pages with the optimal structure and tech stack. CRO (Conversion Rate Optimization) is short-sighted which is why we’ve coined the term RCRO (Revenue & Conversion Rate Optimization). It’s important to run split tests with your brand’s revenue goals and business model in mind. RCRO takes into account your AOV, CLTV, net margins, market share, etc. ensuring we are optimizing for your brand’s success–not just your click to sale ratio.
Jason Argall on personal brand development : If you haven’t got one already, write a great bio and take a professional headshot for yourself. If this is not your forte, find a bio writer on one of the freelance sites written above. For your headshot, make sure it represents the image you are trying to convey. Start a blog where you write about things you are interested in and know about to show off your knowledge and area of expertise. A blog is also helpful for having sharable content to post on your social accounts. It builds credibility and positions you as a subject matter expert.
Jason Argall on business brand building : Your brand identity surfaces in all elements of your business, from marketing to logos, and even how to present a product or service you provide. Therefore, establish a brand and its identity at the outset of your business. Typically, this work is executed by a marketing team in conjunction with the business owners. Since your brand identity flows through all aspects of your business, it’s important that it possesses a cohesiveness that conveys a unified message to consumers. Doing so generates the following benefits to your business. Imagine meeting a fun, happy-go-lucky guy at a party. A few days later, you meet him again, but this time, he’s dour and unfriendly. It’s unsettling. You don’t know which is the guy’s real identity.